VP Activate is driven by the industry’s most intelligent activation engine, which includes lifestyle and social determinants of health data from 275 million people. It determines individual needs and barriers to closing gaps in care or other critical actions, and uses a surround-sound approach to drive successful outcomes via digital and offline channels. Virgin Pulse’s AI-powered outreach solution VP Activate enables health plans and other organizations to connect with their populations more nimbly and proactively to drive critical health actions. Using this strategy, the company worked with a regional Medicaid plan to identify 25% of the most at-risk members and drove a 39% increase in redetermination. Combined with Virgin Pulse’s proprietary consumer database and advanced analytics, the company can identify the most at-risk Medicaid-eligible members who are unlikely to recertify and then execute the appropriate campaign strategies to reach them. The ability to identify the highest risk members allows managed care plans to focus on the most vulnerable. Multi-channel communications campaigns are proven to effectively reach diverse populations. Reaching Even the Hardest-to-Reach Members Using a multi-channel communications strategy that includes text messaging and IVR calls is of critical importance since 97% of American adults own a cell phone of some kind regardless of socioeconomic status, according to Pew Research. CMS recommends using multiple channels like text, phone, mail, and email to reach beneficiaries who need encouragement to complete and return enrollment forms. CMS is “strongly encouraging” specific communications techniques to reach out to the 83 million Medicaid and CHIP enrollees at risk of losing coverage. Health plan leaders need to have an outreach strategy in place to get people’s correct contact information, including their mailing address, and help them complete the eligibility process or enroll in an available marketplace plan. Medicaid/CHIP enrollment has increased by approximately 20 million people during the pandemic, an increase of nearly 28% – many of whom have not had to participate in redetermination until now. Currently working with health plans across the country, the company has launched a free multimedia toolkit to guide and support executives as they prepare to tackle Medicaid redetermination. Virgin Pulse, the leading global digital-first health, wellbeing, and navigation company, provides the data-driven, multi-channel technology that aligns with Centers for Medicare & Medicaid Services (CMS) guidance for communicating with members for redetermination. public health emergency created by COVID-19 began. Engaging Medicaid members is a long-standing challenge for health plans, and recertifying them (called redetermination) has not been required since early 2020 when the U.S. Providence, R.I., Febru– A potential 15 million Americans are at risk of losing their healthcare coverage when the Medicaid Continuous Enrollment Requirement expires on March 31, 2023. Company provides strategic, actionable solution for health plans to reach Medicaid members before it’s too late
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |